The term web design covers many different skills and disciplines that are used to build and maintain a website. It includes interface design, web graphic design, skillful web content (authoring), user experience design and search engine optimization. Generally all these tasks are divided among a team specialized in respective aspects, though sometimes a single designer can cover all of them.
Websites are one of the most important medium on internet today, which can foster your company towards a better future. In this modern world, people use internet and websites for almost everything; a person uses a website for social networking, buying and selling stuffs, paying utility bills, seek information and much more. Many companies and enterprises use this medium to promote their business. This has increased the online competition.
Web design plays an important role for an enterprise or a company by getting attention from a web visitor. The more attractive, informative and easily accessible website, the more visitor the website will have, ultimately a company or an enterprise will be benefited. Web design is a creative process. To have an effective website for your business, here are few guidelines:
a. Audience – consider which type do audience you are targeting. There are different types of websites ranging from governmental to non-governmental, gaming websites to social networking websites, blogs, corporate website and many more. Hence, design your website accordingly.
b. Page Layout – it is very important to consider the page width while designing web pages. An ideal web page is close to 1024 pixels. In addition to page width, alignment of the web content should also be in a uniform manner. If the website is having more pages, then page layout should also be consistent on each page. This will improve navigation for the web visitor.
c. Typography – typography refers to the typeset or fonts used in the website. The content of the website should be clearly readable to the viewer and must be uniform on all the web pages. Avoid using complicated fonts. Most websites uses serif or san serif typeset that is easy to read.
d. Visual Design – visual design is an important essence to catch the attention of the website visitor. Website should have creative and unique visual design. Also, it must be in accordance to your products or services.
e. User Experience Design – user experience design refers to how easily the user can seek the desired information on the website. For example, on a social networking website, a user should be able to easily upload or download his/her photo.
f. Content Quality – content does matter if you want the web visitor to get attached to the website. Quality content will pass the right/intended message to the viewer. Make sure that the web contents are unique and up to the point. Moreover, quality contents will help your website rank higher in various search engines.